Hook Generation

100+ Proven Hooks
for Every Awareness Stage

Never stare at a blank page again. A complete hook bank organized by audience awareness stage, with 10 fill-in-the-blank formulas and category-specific examples for skincare, supplements, fashion, home, and fitness.

Based on Goodo Studios' internal processes used with 8-figure brands.

Get Access — $39

30-day money-back guarantee

$39

Hook Generation

The Problem

The hook is 80% of the battle. Most brands spend 5% of their time on it.

You can have the best product story in the world and lose on the first frame. The hook decides if anyone sees the rest -- and most brands treat it as an afterthought instead of the most important creative decision they'll make.

Writing generic openers ("Introducing our newest product" / "Have you been struggling with...") that look like every other ad and stop nobody's scroll
Starting at the wrong awareness stage -- talking about your product when the audience doesn't know they have a problem yet, or agitating pain at people who already know you exist
Spending hours on hook brainstorming from scratch every single time instead of working from a tested system that gives you options in minutes

What's Inside

100+ hooks you can use this week

Organized by awareness stage. With formulas, testing frameworks, and a quick-reference card for when you need a hook in 30 seconds. Works for any product, service, or offer.

25 Problem-Aware Hooks — 5 proven patterns (The Real Reason, I Used To, If You're, Questions, Contrarian) with 5 variations each
25 Solution-Aware Hooks — differentiation patterns including Not All [Category], Before You Buy, Comparison, and Specific Results
25 Product-Aware Hooks — social proof, transformation, objection-handling, and guarantee-based hooks for warm audiences
25 Most-Aware Hooks — urgency, bonus stacks, easy-start, and final-push hooks for buyers who just need to pull the trigger
10 Fill-in-the-Blank Formulas — The Problem Pivot, Result Promise, Comparison Frame, Curiosity Gap, and 6 more you can adapt in 60 seconds
Category Hook Banks + Testing Framework — pre-written hooks for skincare, supplements, fashion, home, and fitness, plus a 4-step test-and-scale process

Sample Hooks by Stage

Problem-Aware

"I used to think more products meant better skin. Then a dermatologist showed me my medicine cabinet was the problem."

Solution-Aware

"Not all protein powders are created equal. I tried 12 before finding one that doesn't taste like chalk."

Product-Aware

"Skeptical about this? I was too. Then I saw my sleep tracker after two weeks."

Most-Aware

"This is your sign to try it. 30-day guarantee. Order today."

Who This Is For

For anyone who writes or briefs video creative

The hook is the single highest-leverage creative decision in any video ad. This is for the people responsible for making that decision well, every time.

Creative strategists who brief 5-10+ concepts a week and need a systematic hook selection process instead of reinventing the wheel each time
Media buyers and performance marketers who understand that hook rate drives everything downstream and want proven structures to test faster
UGC creators and brand teams who produce their own content and want hooks that stop scrolls instead of blending in with everything else on the feed

What You'll Be Able To Do

From blank page to strong hook in under 5 minutes

When you have 100+ tested hooks organized by the right variable -- awareness stage -- picking one becomes a decision, not a guessing game.

Pick the right hook for the right audience, every time

The awareness stage guide tells you exactly which section to use for any campaign goal -- cold traffic, remarketing, or conversion push.

Generate 3-5 hook variants for any concept in minutes

Use the fill-in-the-blank formulas to adapt any hook to your product. Same structure, different angles -- test them all for $50 and scale the winner.

Stop writing hooks that look like every other ad

The Mistakes to Avoid section diagnoses the 5 most common hook failures and shows you exactly what to do instead.

Build a systematic hook testing process

The 4-step testing framework shows you how to select, run, measure, and scale hook variations so every test makes the next one smarter.

Get Access

100+ hooks. 10 formulas. One decision.

The hook bank that replaces blank-page brainstorming for good.

$39

One-time purchase — lifetime access

100+ hooks organized by awareness stage (.md for AI)
10 fill-in-the-blank hook formulas
Category banks: skincare, supplements, fashion, home, fitness
Hook testing framework (4-step)
Quick-reference card for 30-second hook selection
Video walkthrough

Buy Now — $39

30-day money-back guarantee. No questions asked.

FAQ

Common questions

What's an awareness stage and why does it matter for hooks?

Awareness stage describes how much your audience already knows about their problem and your solution. A hook that works for cold traffic (problem-aware) will fall flat for a retargeting audience (product-aware) -- and vice versa. The bank is organized so you always pick the right hook for the right moment.

Are these hooks ready to use or do I need to adapt them?

Both. Category-specific hooks (skincare, supplements, etc.) can often be used nearly verbatim. The pattern-based hooks are templates with blanks you fill in. Every hook includes guidance on how to adapt it to your product.

Does this cover static ad hooks or just video?

The bank is written for video hooks, but the patterns work for static headlines too. A "Problem Pivot" formula works whether it's an opening line or a headline -- the underlying psychology is the same.

Is this included in the bundle?

Yes. The Hook Bank Template is included in the All 5 Skills bundle for $99 -- alongside the Video Script Framework, UGC Brief Template, Creative Audit Checklist, and Competitor Analysis Framework.

100+ Proven Hooksfor Every Awareness Stage