Creative Diagnosis

Diagnose Your Creative
in 20 Minutes

A 25-point scoring checklist that tells you exactly what's broken in any video or static ad -- before you spend money on it. Covers hook, pacing, messaging, proof, and CTA. Find the leak, fix it, scale with confidence.

Based on Goodo Studios' internal processes used with 8-figure brands.

Get Access — $39

30-day money-back guarantee

$39

Creative Diagnosis

The Problem

You're spending money on ads you haven't diagnosed

Most brands don't know why a creative failed. They know it had a bad ROAS. They don't know if it was the hook, the pacing, the proof, or the CTA. Without a diagnosis, every new creative is just another guess -- and guesses are expensive.

Running the same creative patterns that underperform because you can't identify which specific element is broken and what fix would actually move the needle
Spending on iteration without a systematic review process -- you're testing variations of the same broken ad, not testing fixes to diagnosed problems
No consistent standard across your creative library, so you can't compare what works, what doesn't, and why -- the knowledge dies with each campaign

What's Inside

25 scored criteria. One clear action plan.

Score each of the 25 criteria on a 1-5 scale. Total your score. Use the interpretation guide and quick wins to fix what's broken this week.

25-Point Scoring Checklist — 5 sections (Hook, Pacing, Clarity, Proof, CTA), 5 criteria each, 1-5 score per point, /125 total
Score Interpretation Guide — five bands from Critical (below 50) to Excellent (110-125) with specific action guidance for each
Red Flag Checklist — 6 critical issues (fix now), 6 major issues (fix soon), and 4 minor issues (optimize later) with clear severity tiers
Priority Action Matrix — four-quadrant system: Fix Now, Test Next, Optimize Later, and Monitor -- so you always know what to work on first
Section-Specific Quick Wins — if your hook scores low, do this; if your proof scores low, do this -- immediate, actionable fixes for every weak area
Full Audit Walkthrough Example — a complete 30-second skincare video audited section by section, so you see exactly how to use the checklist

Score Interpretation Guide

110-125

Excellent

Minor optimizations only. Test variations for incremental gains.

90-109

Good

Solid foundation. Focus on lowest-scoring sections first.

70-89

Average

Mixed performance. Prioritize the 3 lowest-scoring sections.

50-69

Below Average

Significant issues. Major revisions recommended.

Below 50

Critical

Fundamental problems. Consider starting fresh with a new concept.

Who This Is For

For anyone responsible for creative quality and performance

The audit is most valuable before you spend -- as a pre-flight check before a campaign goes live. But it's equally useful for diagnosing why something underperformed.

Creative directors and strategists who review multiple creatives a week and need a systematic way to evaluate quality and prioritize revisions
Media buyers and performance marketers who want to catch structural creative problems before wasting spend -- and build an institutional record of what works
Brand owners and founders who review their own content and want a non-subjective framework for deciding what to change instead of relying on gut feel

What You'll Be Able To Do

Stop guessing why ads underperform

The audit turns "this ad didn't work" from a mystery into a diagnosis with a specific fix. That's the difference between learning from failure and just experiencing it.

Identify exactly which element is killing performance

5 minutes on the hook section alone tells you if the problem is pattern interrupt, audience match, differentiation, or curiosity gap -- not just "bad hook."

Audit any creative in under 20 minutes

Score 25 criteria, total your score, read the interpretation. The priority matrix tells you exactly what to fix first and what can wait.

Build a creative quality standard across your team

When everyone scores against the same checklist, creative reviews become less subjective and creative quality trends up over time.

Save money on wasted spend

5 minutes of diagnosis before launch saves hours of optimization after. Catch a missing CTA or weak hook before you put budget behind it.

Get Access

Audit every creative. Scale what works.

The 25-point checklist that turns creative gut-checks into scored diagnoses.

$39

One-time purchase — lifetime access

25-Point Creative Audit Checklist (.md for AI)
Score interpretation guide (5 performance bands)
Red flag checklist (critical, major, minor tiers)
Priority action matrix (Fix Now / Test Next / Optimize / Monitor)
Section-specific quick wins for every weak area
Full walkthrough example audit + video

Buy Now — $39

30-day money-back guarantee. No questions asked.

FAQ

Common questions

Does this work for static ads as well as video?

Yes. The checklist is written for video but the five sections -- hook, pacing, clarity, proof, CTA -- apply equally to static ads. "Pacing" becomes "information hierarchy" for statics, but the criteria translate directly.

How long does it actually take to use?

About 20 minutes for a thorough audit. A quick pre-flight review of just the hook section and CTA section takes 5 minutes. The full audit is designed for your top spenders and anything before a new campaign launch.

Can I build this into my creative review process?

That's exactly how it's designed to be used. The .md skill file includes a structured scoring system you can use with your AI to audit and store results for every creative -- giving you a searchable record of what worked and what didn't.

What if my creative scores low -- then what?

The priority action matrix tells you exactly what to do. Scores of 1-2 go in the "Fix Now" quadrant with section-specific quick wins. Scores of 2-3 go to "Test Next." The checklist is a diagnosis, not just a score -- every section comes with repair guidance.

Diagnose Your Creativein 20 Minutes