# My Video Script — [YOUR PRODUCT NAME]

**Date:** _______________
**Product:** _______________
**Target customer:** _______________

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## Fill This In Before You Write Anything

Answer these 8 questions. Short answers are fine.

1. **What does your product do?**
   → _______________

2. **Who is it for?** (Be specific — "busy moms in their 30s" not just "women")
   → _______________

3. **What problem does it solve?**
   → _______________

4. **What's the biggest result a customer gets?**
   → _______________

5. **What makes it different from competitors?**
   → _______________

6. **What's your best customer review or result?** (a number works great — "lost 12 lbs in 30 days")
   → _______________

7. **What do you want people to do after watching?** (visit site, buy now, etc.)
   → _______________

8. **What's your website or offer URL?**
   → _______________

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## Your Script — Fill In the Blanks

*Instructions in [brackets]. Delete the instructions when you're done.*

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**BEAT 1: THE HOOK (0–3 seconds)**

[Write ONE sentence that stops someone from scrolling. Use one of these starters if you're stuck:
- "If you've ever struggled with [PROBLEM], this is for you."
- "The truth about [CATEGORY] that nobody talks about."
- "[SHOCKING RESULT] in just [TIME PERIOD]."
- "Stop doing [COMMON MISTAKE] — here's what works instead."]

YOUR HOOK:
> _______________________________________________

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**BEAT 2: THE PROBLEM (3–8 seconds)**

[Describe the problem your customer has. Use their exact language — how would THEY describe it, not how you'd describe it as a brand.]

YOUR PROBLEM STATEMENT:
> _______________________________________________
> _______________________________________________

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**BEAT 3: THE PRODUCT (8–15 seconds)**

[Introduce your product. State what it is, what it does, and why it's different. Keep it simple — one clear sentence for each.]

YOUR PRODUCT INTRO:
> _______________________________________________
> _______________________________________________
> _______________________________________________

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**BEAT 4: THE PROOF (15–25 seconds)**

[Give one piece of real evidence. A customer result, a number, a before/after. This is where trust gets built.]

YOUR PROOF:
> _______________________________________________
> _______________________________________________

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**BEAT 5: THE CALL TO ACTION (25–30 seconds)**

[Tell them exactly what to do. Be direct. "Go to [URL] and get [OFFER]." That's it.]

YOUR CTA:
> _______________________________________________

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## Timing Check

Read it out loud. Time it.

- Under 25 seconds? Add more detail to Beat 3 or 4.
- Over 35 seconds? Cut from Beat 2 or 3 first.
- 28–32 seconds? ✓ Perfect.

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## Quick Review Before You Finalize

Before sending this to a creator or recording it yourself, check:

- [ ] Beat 1 would make ME stop scrolling if I saw it
- [ ] The problem statement sounds like something a real person would say
- [ ] The product is explained simply enough that my mom would understand it
- [ ] The proof is a real number or real result (not vague like "amazing results")
- [ ] The CTA tells them exactly where to go and what to do

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